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We have been discussing digital TV and its various forms — digital, cable, DBS, IPTV. The link above is to an interview with Brian Roberts from Comcast, one of the largest media companies in the country. The interview focuses on what the networks will have to do to stay competitive in a world full of competition that is making more and more content available free to consumers.
Read this and decide what you think about what Roberts says. Do you agree with him? Why or why not? Do you have any ideas of your own about the future of the networks? As always, think about this in terms of enabling, limiting, motivating, and inhibiting factors.
Staying competitive in a fast pace world leaves lots of room for error. Available content that consumers can get for free is the current battle of television ownership and programming. Personally I agree with Brian Roberts, TV is going to change more in the next five years than it has ever before. With upcoming technologies, including portable devices and Wi-Fi, cable seems to be becoming old-fashioned. Pickiness is the new trend, you want exactly what you want, and no one wants to pay for it.
With competitors such as Areo, these huge companies, such as Comcast, have to watch their back. Areo allows live free streaming television on phones and computers to consumers (With a monthly subscription fee). Companies like these raise a question to consumers on why they are paying for hundreds of channels, when they only want a handle of them. According to Brian Roberts, “you can’t just buy the sports section of The New York Times. You take the whole paper”. Areo is currently fighting lawsuits against Time Warner over this very topic. Comcast is moving everything to the cloud, the enables the consumer to have easier upgrading. Technology is making everything faster. I agree that Comcast needs to focus on broadband subscriber-ship. With the decline of cable subscribers. Roberts also mentions that he sees the future to be filled with devices. Cables and cords will be the thing of the past. This motivates the competitive nature of all these major corporations to step their game up with broadband (or at least it should). There is no telling what the next five years hold with technology, but it is definitely is a direction of personalization. Consumers want to pick and choice the exact channels they want constant access to. I would not be surprised if that is what television becomes. More and more companies are going to figure out ways to do this, which major companies, like Comcast, will have to be on top of to survive.
There are many uncertainties when it comes to “what’s next”. But, that being said, competition and the fight for live-streaming on wireless devices will be the thing of the future. Brian Roberts, of Comcast, understands that, as well as other companies. Similar to how cord-phones are a thing of the past, so will cable television.